Grow Your Coaching Practice
With Clarity & Confidence.
Sustainable marketing that aligns with your values — and attracts the right clients.
Attract More of the Right Clients
Stand Out in a Crowded Coaching Market
Grow Without the Marketing Overwhelm
Balance Doing Meaningful Work With Growing a Thriving Practice.
Coaching is more than a profession — it’s a calling. But even the most capable coaches can feel stuck when it comes to growing their business. If you're like many executive and leadership coaches, you’re great at helping others reach their potential — but unclear messaging and a generic growth strategy might be holding your practice back.
Do any of these sound familiar?
- Struggling to stand out in a sea of coaches — you know your online presence doesn't reflect the depth or focus of your work.
- You're pretty booked, but too many clients aren’t a good fit. Yet, niching down feels too risky.
- You just feel stuck: your practice isn’t growing the way you hoped, but you’re not sure what to change.
If any of these resonate, you are not alone — and there IS a better way.
With the right messaging and a sustainable growth strategy, you can attract your ideal clients and feel energized about your business again.
Reach More Of The Right Clients
Without the Sales Struggles.
You became a coach to help people — not to hustle your way through marketing.
When we work together, you’ll get a clear, focused strategy that helps your practice grow in a sustainable, aligned way — without the stress.
Here's how we help you grow with confidence:
- Clarify your unique value so you naturally stand out in a crowded coaching market.
- Simplify and streamline your marketing with a system that supports your business (instead of draining your time and energy).
- Gain confidence in your strategy, knowing it’s tailored to how you work and designed to deliver real results.
- Build momentum with return clients and referrals as your messaging aligns seamlessly with your client experience.
You don’t have to stay stuck — or go it alone. Together, let’s build a growth strategy that draws your ideal clients in.
Ready to attract the right clients with less stress? Let's talk.
Marketing Doesn't Have to Be the Hardest Part of Your Business.
Hi, I’m Amanda — a marketing strategist for coaches who want sustainable, aligned growth.
I’ve spent over 20 years in marketing, sales, and leadership development — working alongside coaches and facilitators as we built programs to help leaders thrive. Through it all, I saw how gifted coaches often struggle to grow their practices, not because they aren’t skilled — but because they’re overwhelmed by marketing that feels unclear, exhausting, or off-brand.
When I was selling and marketing executive programs, I faced the same noise you do: too many “must-do” strategies, unclear outcomes, and constant pressure to stand out in a crowded market.
I know how frustrating it is to have something meaningful to offer — but feel stuck trying to get it in front of the right people.
That’s why I founded Bright Word Consulting: to help coaches like you clarify your message and create a growth strategy that feels as purposeful and aligned as your work with clients.
You don’t need to become a marketing expert to grow your practice — you just need the right guide and a clear, effective plan.
3 Simple Steps To Grow with Clarity and Confidence
1. Schedule a no pressure call.
Explore simple, sustainable ways to grow your coaching practice.
2. Choose your best-fit strategy.
Pick the approach that aligns with your goals, strengths, and stage of business.
3. Launch with support!
Start attracting the right clients — with a clear plan and expert guidance.
Let’s Create Your Best-Fit Strategy.
Whether you’re struggling with inconsistent growth, attracting clients who aren’t the right fit, or unsure how to position a program you know could change lives — the root challenge is often the same: unclear messaging paired with a misaligned strategy.
Marketing today is more complex than ever. For coaches and facilitators, keeping up with constant change while trying to grow a business — and serve clients well — can feel impossible. And too often, the default approach is to try everything, hoping something works.
But what creates traction isn’t doing more — it’s doing the right things with clarity, focus, and purpose.
That’s where I come in. I help coaches clarify their positioning, communicate their value with confidence, and implement sustainable marketing strategies tailored to how they actually work. With a clear message and aligned strategy, your marketing becomes a growth engine — not just a to-do list.
Here’s how we work together:
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A strategic + creative partnership. This isn’t a hands-off agency model or a rigid consulting process — we collaborate closely to shape your strategy and messaging.
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Messaging that sounds like you. You’ll co-create your positioning and brand language so that it reflects your voice and values — not a generic template.
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A growth plan built for you. Your strategy will be shaped around your unique goals, client base, and stage of business — never one-size-fits-all.
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Smarter use of assets you already have. We’ll uncover ways to better leverage tools like your website, social channels, and network — often without starting from scratch.
Support that fits your style. Whether you prefer personalized 1:1 guidance or the momentum of a small-group experience, we offer both — so you can grow in the way that works best for you.
If you’re ready for a marketing approach that aligns with your values and drives real results, let’s talk.
Let's keep in touch!
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